Who are we?

Amiti’s Mission

Society has adapted throughout its existence, however, an aspect today that needs to be accelerated is equality. Amiti is a handmade jewellery company focused on fostering equality and diversity in the western world. It is our goal to raise funds for charities focused on closing the gap on racial, gender and LGBTQ+ biases. 

We will give 20% of all profits to the Stephen Lawrence Charitable Trust. This charity works with young people from disadvantaged backgrounds aged 13 to 30 to inspire and enable them to succeed in the career of their choice. They also influence others to create a fairer society in which everyone, regardless of their background, can flourish.

Amiti is dedicated to building awareness about the social and economic inequality we have in our society.

Amiti aims to help educate future generations about discrimination and how we all have to work together to overcome institutional discrimination in western countries. Amiti believes that it is down to everybody, no matter your race, religion, sex or gender, to overcome this together.

Amiti’s Values

  • Diversity
  • Collaboration
  • Empathy
  • Doing the right thing 
  • Put the customer first

Amiti’s Jewellery

All jewellery made at Amiti is homemade. Currently, bracelets, earrings, necklaces and rings are available but we aim to provide more accessories in the near future. 

Jewellery at Amiti has been well crafted and it’s design encourages diversity and inclusion.

Amiti will always put our customers first. We are able to customise jewellery and adapt our designs so you can find a product that you will love!

Thank you so much for supporting our brand and helping our society become more equal. The money spent on your purchase will help raise money for the Stephen Lawrence Charity Trust and help people all over the UK.

Amiti’s Founders

Allwell Opuala-Charles

Allwell was born and raised in Nigeria. He is an alumni from the University of Bristol and Westminster. From his background, he understands the biases minorities face in the western world and has a drive to help fix these issues. Allwell is also a fashion enthusiast.

Through both these hobbies, Allwell helped create Amiti in order to help those who face discrimination in society because they are different, while also fulfilling his passion of creating good quality jewellery.

Allwell has previous experience helping those less privileged than him as he has tutored: GCSE Mathematics at ‘SieveMK’, Debating to disadvantaged year 7/8/9 students at ‘Debate Mate’ and University students at his other organisation ‘OC-Markets’.
Gabriella Dunn

Gabriella is a History of Art Graduate from the University of Bristol. She has a passion for jewellery and fashion but also is dedicated to trying to make our society a better place. Her dissertation was on the racial injustice within fashion magazines, focusing on the lack of Black Women in British Vogue.

Gabriella helped create the idea behind Amiti as she was deeply saddened and angered by the huge amount of people in the UK who face discrimination everyday and wanted to raise as much money as possible for charities that help tackle this injustice.

By supporting Amiti you will help many people all over the UK facing discrimination.